Often, supplement companies start with a product and then find celebrities willing to endorse it. We started with experts and a target market and built a supplement based on scientific evidence and what our brains actually need.

We haven't taken any short cuts or made any significant compromises. We believe in providing a product that will work for you and we have built a platform to keep you engaging with us so we can hear your feedback and you can share your experience (if you like!).

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